Founder of SrvrSide

Hi, I'm Rafael.

I run the business side of a concrete company. I started SrvrSide to give contractors and service businesses the kind of website and Google presence I wanted for my own business.

Rafael Machado, founder of SrvrSide

From the front office to the search results.

I run the business side of a concrete company: estimating, sales, marketing, payroll and operations. Keeping the schedule full is my job.

Running the business side taught me something simple: good work only gets you so far if customers can't find you. The phone rings when you show up on Google, and it stops when you don't.

My background is in project controls and business process improvement, so I'm a little obsessive about tracking what's working and fixing what isn't. That's how I approach SEO: measure it, report it in plain English, and keep improving it every month.

I'm based in Gilbert, Arizona, and work with businesses anywhere in the country.

How I work

  • Plain talk, no jargon. You'll know what I'm doing, why, and what it's getting you.
  • Month to month. No long contracts. I keep your business by getting results.
  • Contractor first. I build for how trade businesses actually get work: calls, quotes and reviews.

Let's see where your site stands.

I'll review your website and rankings for free and tell you what I'd fix first.

Get a free site review

Or email me at rafael@srvrside.com